Yes. Seriously. You can choose how to live your own damn life.

Sure, this statement’s a li’l trite... So why did we splash it on here in big, powerful letters?

Simple: most of us don’t really believe it.

That’s why, even though you’re proud of parts of your life — and you’re bold and brave and an unstoppable badass in parts of your life — there’s a small part inside you that wonders:





It’s like you’re unfinished. Incomplete. Like there’s a big battle to be fought out there — starting a business, moving abroad, fighting for social justice, running for local office, leaving your partner, having a tough conversation, going back to school — and you’re missing it. But you don’t have to miss it... Not anymore. 

“Is this all there really is?”

When you embrace Simple Courage, you'll get a chance to explore new roles in your life.

Yes. Seriously. You can choose how to live your own damn life.

Sure, this statement’s a li’l trite... So why did we splash it on here in big, powerful letters?

Simple: most of us don’t really believe it.

That’s why, even though you’re proud of parts of your life — and you’re bold and brave and an unstoppable badass in parts of your life — there’s a small part inside you that wonders:




It’s like you’re unfinished. Incomplete. Like there’s a big battle to be fought out there — starting a business, moving abroad, fighting for social justice, running for local office, leaving your partner, having a tough conversation, going back to school — and you’re missing it. But you don’t have to miss it... Not anymore. 

“Is this all there really is?”

When you embrace Simple Courage, you'll get a chance to explore new roles in your life.

Practically. Systemically. Spiritually. Locally. Globally. Personally.

It’s about taking down the barriers of oppression. Burning down the rulebook that keeps us stuck and alone and isolated. It’s about raising the marginalized. About doing the simple, daily work of choosing your own adventure and acting with courage. Of helping others act with courage, too. 

We believe in taking down the Patriarchy.

Together, we can become the movement that empowers every single one of us to be courageous and take down the system of inequity and despair. So you can throw that stuffy, polished, people-pleasing persona out of the window, and step into who you truly are. While also having plenty of fun, new adventures along the way. (Did someone mention Prosecco parties?)

We know that small acts of courage can create change.

Like staging a rock concert, playing it together lifts us all. Imagine joining a community where you can freely explore what courage means — digging deep past the imposed expectations and into the depths of what you really crave. All while staying playfully curious, and flexing those courage muscles so you can change your story, your life, and maybe even your world. Without carrying the weight of society’s expectations on your shoulders.

We understand that courage is a team effort.

What's the story you want to live and tell at the end of your life? Here's ours... 

Dreamed up by Heather Hubbard (our Founder and Chief Storyteller). Built through the relentless work of the entire tireless team. Given the spark of life by our fearless community. ← That’s the short (and poetic) story of how Simple Courage came to be. But what about the longer version?

An idea was born.

From legal briefcases and presidential dreams...

Well, in a previous lifetime, Heather was a lawyer. A damn good one. (Made partner at 31 at one of the largest law firms in the US. #nobiggie).

But even though she loved law — the battle, the adrenaline, the competitiveness — something was missing. The reason? Law was never the end goal. Becoming a lawyer was always meant to be a stepping stone… to the US Presidency. But after exploring the world of politics, Heather realized that she didn’t have the stomach for sausage-making because the behind-the-scenes battles were… well… plain ol’ gross. And it wasn’t quite her style. So the dream perished (or at least, shifted). 

But as Heather grew into her powerful role as partner at her law firm, she realized the law was no longer enough. She had to find something else… more meaningful. That’s when she quit and founded her first business: a professional development and coaching company for high-flying professionals. But even though she grew the company from the ground up — and grew a team! — something was still missing. Just like with law, Heather loved working with high-achieving women, and she was good at it. 

But there was that dang post-it note still staring at her, written years before — the li’l note she’d stuck on the wall that told her there was something else waiting for her. 

Those two words reminded Heather that another part of her had been hiding. She knew she would never be able to share that message unless she practiced her own, true courage, completely. The only reason Heather hadn’t turned those words into reality was because she was afraid. 

Heather was afraid Simple Courage was a message too big for someone as small as her...

She was afraid she wouldn’t be able to do it justice or say it in the right way for people to truly hear it. She was afraid people just wanted her for her brains and her ability to solve hard problems fast. She was afraid that no one could see her as the right person to tell transformational stories of courage, and lead others as they shared their own. 

All this time, Heather had chosen being a driven lawyer and strategist over the creative passionate storyteller she was at her core. Why? Because she was terrified.

But as 2020 revealed its unpredictable self and caused all of us to reexamine our priorities — and Heather’s business was forced to change — the truth became obvious:

It was time for Heather to walk her talk and go all in on Simple Courage. 

Because she didn’t have time to waste. None of us do. And this company — this path — is the real game changer.

Simple Courage started with Heather’s story, but it’s not about her. It’s about you and your story. It’s about our collective stories. 

No, not the fairytales we’ve been told since we were kids, but the empowered life story you want to tell moving forward.

We've designed Simple Courage Discovery to give you a taste of everything in our Membership and more. It will perfectly set you up to decide whether you want to join us or continue the path on your own. (We think you’ll love our community, but we’ll let you decide!)

Your story starts here. 

WELCOME TO

Simple Courage